Sarah @TheBalancedPath
Sustainable Weight Loss & PCOS
Habit StackingPostpartum
UK Health & Wellness Network
Amplifying real weight loss journeys.
We connect wellness brands with the most authentic health influencers in the UK. No filters, just progress and genuine transformation.
450+
Vetted Health Creators
8.4%
Avg. Engagement Rate
£2.4M
Paid to creators in 2024
Featured Partners
Creators who lead with vulnerability and science.
92k
Marcus Moore
Couch to Marathon Journey
RunningMental Health
Emma Wright
GLP-1 Journey & Nutrition
GLP-1Clinical
Recent Work
Real stories, real reach.
A snapshot of the content our partners are publishing this month across Instagram and TikTok.
D
David | Type 2 Reset
Yesterday at 18:42
❤ 4.2k💬 128
@david_resetDay 212. It's not about the number on the scale anymore, it's about the energy I have for my kids. Transitioning to whole foods was the hardest but best decision I ever made. #SocialHealth
E
Emma — GLP-1 Diaries
2 days ago
❤ 12.4k💬 342
@emma.glpSix months on. 10,000 steps a day, clinical support, and patience. The slow path was the right path. Real, sustainable, not a quick fix.
M
Marcus Moore
Last week
❤ 8.7k💬 211
@marcus.runsFrom 20 stone and out of breath to my first half marathon. Three things changed everything: sleep, protein, consistency. Ask me anything below.
A network built around the creator.
01
Apply to Join
Tell us about your journey and platform. We review every application for authenticity, clinical safety and engagement.
02
Match with Brands
Get briefed on paid campaigns from regulated UK healthcare providers and wellness brands aligned with your values.
03
Get Paid Fairly
Run meaningful campaigns, track real-world impact, and get paid on time — no hidden fees, no chasing invoices.
Trusted by the UK's leading wellness brands
ZENITHFORMALUMEVITALCLINICXNOURISH
Creator Resources
How to promote health brands effectively.
Practical guidance for healthcare influencers who want to grow their audience and land better partnerships.
01
Lead with your real story
Audiences trust vulnerability over polish. Share the setbacks, not just the wins. Brands that embrace authentic storytelling see 3x higher engagement on health campaigns.
02
Disclose every partnership
UK ASA and CMA rules are clear: always label paid content with #Ad or 'Ad' at the start. Transparency builds long-term trust and protects both you and the brand.
03
Focus on lifestyle, not just before/afters
Sustainable health content centres on habits, routines and mindset. Show meal prep, movement you enjoy, and self-care — not just transformation photos.
04
Use evidence-based language
Avoid miracle claims. Instead, reference clinical backing where relevant: 'clinically tested,' 'supported by research,' or 'as part of a balanced plan.'
05
Engage with your community daily
Reply to comments, answer DMs, and run Q&As. High engagement signals to brands that your audience is invested — and it drives better campaign performance.
06
Partner with aligned brands only
Your reputation is your currency. Say no to products you wouldn't use yourself. Long-term, selective partnerships outperform one-off promos every time.
Applications open
Ready to share your journey?
We're looking for authentic voices in the health and weight loss space. Apply to join our exclusive UK network.
Typically reviewed within 48 hours
